Restaurants are one of the most important sections in hotels and establishments providing hospitality services. They can increase sales, reservations, and customer demand, as well as enhance your brand’s appearance and distinction in the competitive market.
This significance comes from the fact that restaurants are the only part of the hotel that all potential customers may be exposed to during meal times. They are also the section that wins the admiration of guests and meets their various needs if you pay attention to the quality of services, food, and beverages provided.
If you aim to build a restaurant inside the hotel, consider the following tips and recommendations:

1. Knowing Preferences and Expectations:
Before deciding on the type of food and beverages to serve in your restaurant, or in a group of restaurants within a hotel you manage, it is essential to understand what hotel visitors and guests prefer to eat and what they expect from the level and quality of service during their stay.
If you can gather solid insights from this research process, compare these results with your observations on the prevailing types of food and beverages, common service methods, and hospitality trends in the area surrounding the hotel hosting the restaurant. This approach will help you craft a comprehensive concept for the types of food and service methods you provide within the restaurant.

2. Including Different Types and Forms of Services:
In this subsection, we will focus on the food, beverage, and hospitality services offered to guests and visitors. Choose an appropriate location for the restaurant within your hotel, concentrating on providing the most delicious and finest foods and services. During this process, aim to create unique and diverse designs for your restaurants that distinguish them from the hotel’s main design.
This differentiation will offer your guests a chance to experience a variety of new culinary delights and explore different aspects of your hotel. For example, if you own a beach resort, consider establishing your restaurant away from the main hotel building. This arrangement allows travelers to appreciate the unique atmosphere during their meals at the beach.

3. Attention to the Local Footprint:
This aspect relates to offering dishes and meals with a local character. Delicious food served with high quality is one of the most effective ways to create an exciting hotel stay experience and provide a distinctive local flavor for visitors. The first thing tourists and visitors often seek in hotel restaurants is the opportunity to try authentic local meals and dishes of the destination they are visiting, accompanied by top-notch service.
Therefore, ensure that the "chef" responsible for your restaurant’s menu includes a selection of meals that allow customers to experience local tastes and ingredients. This applies to all meals, whether breakfast, dinner, or special dishes.

4. Diversification in the Forms of Dining Halls:
It is essential to avoid serving breakfast meals in the same spaces as lunch and dinner meals, as the "identity of the place" is one of the most important factors influencing the enjoyment experience for your guests. Many visitors seek to include breakfast in their hotel reservations, expecting to have a tourist experience through local cuisine. Since breakfast is the meal that the largest percentage of hotel bookers desire, anticipate large gatherings of people around breakfast tables in the areas you allocate for them.
Ensure that you choose a spacious, well-lit, and comfortable location for breakfast. Keep in mind to showcase your best and most attractive local and tourist elements during the moments when guests enjoy their meals.
Always strive to avoid repeating the same experience for guests at lunch and dinner. Instead, create a unique ambiance for breakfast, while allocating different locations for the other meals of the day, even if those locations are similar.

5. Create a Distinct Identity for the Restaurant Inside the Hotel:
Travelers and tourists are always eager to discover the new and exciting aspects of the local environment surrounding their hotel. Creating a distinct identity for the restaurant can serve as a successful marketing strategy for both the restaurant and the hotel, making it a center for the spirit of the city they are visiting.
Therefore, consistently think about establishing a unique commercial identity for each restaurant inside the hotel. This approach will convey a sense of diversity and contrast in dining experiences, providing your guests with maximum benefit and a rich tourist experience, which can lead to a greater turnout in return.

Keywords:
Hotels
Restaurant
Hospitality
Competitive Advantage
Brand